New Larger Warning on Pack of Cigarettes

I used to smoke cigarettes. Although I happily quit more then 10 years ago I was still a little surprised when the average pack of smokes had to have 50% of the pack covered with anti smoking advertisements. I have recently noticed that the law must of changed again. Now it seems the anti smoking advertisement covers more then 80-90% of the front of the pack!! I'm a little shocked and don't really understand the logic behind it. Why don't the cigarette companies sue the government for impeding on their ability and right to sell a product marketed for adults to adults? And if these things are required for cigarettes why isn't there even a small warning on a beer can or wine bottle? Seems a little one sided to me.

Cancer and Pepsi linked??? Noooooo...

This is a gem. Cancer and Pepsi/Coca Cola are linked? Wow, what a surprise. And their solution? To reduce the level of the cancer causing chemical to meet the new requirements? It's still just as likely to give you cancer no matter what they try and do to it....