I love to see monkeys used in advertising. I was sitting at the lights the other day right beside Minit Lube, which is a company that uses a monkey as part of it's main logo/theme. The picture on the sign is of a monkey in mid-stride, wearing mechanics overalls and holding a tray with various oil filters on it. I thought it was funny to see anthropomorphism being used for the people working on your car. Don't the workers there realize the owners are calling them all monkeys?
Today I received a letter from Telus trying to sell me cable TV. I laughed to myself when I saw they included coasters in the envelope as part of their advertising campaign, they wrote in the ad along with the coasters: "Enjoy your favourite flavour of beverage with a coaster that fits your TV watching style." and it had pictures of a monkey, or a couple monkeys in various poses; one with a football for sports peop.... I mean \monkey, one of a monkey watching a fish bowl for nature people, one of two monkeys looking frightened, and one of a monkey holding a Russian matryoshka probably signifying drama... Again, no one sees that the corporate executives and advertisers are basically calling everyone a monkey? That's what it seems like to me...
And tell me that's not a sexually suggestive photo of the monkey with the football... lol
Showing posts with label anthropomorphism. Show all posts
Showing posts with label anthropomorphism. Show all posts
Tuesday, November 22, 2011
Monkeys in Advertising
Labels:
anthropomorphism,
car,
car maintenance,
filter,
labels,
maintenance,
Minit Lube,
Minute Lube,
monkeys,
monkies,
Oil,
Oil Change,
oil filter,
people,
Television,
Telus,
TV
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