Tuesday, November 22, 2011

Monkeys in Advertising

I love to see monkeys used in advertising. I was sitting at the lights the other day right beside Minit Lube, which is a company that uses a monkey as part of it's main logo/theme. The picture on the sign is of a monkey in mid-stride, wearing mechanics overalls and holding a tray with various oil filters on it. I thought it was funny to see anthropomorphism being used for the people working on your car. Don't the workers there realize the owners are calling them all monkeys?

Today I received a letter from Telus trying to sell me cable TV. I laughed to myself when I saw they included coasters in the envelope as part of their advertising campaign, they wrote in the ad along with the coasters: "Enjoy your favourite flavour of beverage with a coaster that fits your TV watching style." and it had pictures of a monkey, or a couple monkeys in various poses; one with a football for sports peop.... I mean \monkey, one of a monkey watching a fish bowl for nature people, one of two monkeys looking frightened, and one of a monkey holding a Russian matryoshka probably signifying drama... Again, no one sees that the corporate executives and advertisers are basically calling everyone a monkey? That's what it seems like to me...

And tell me that's not a sexually suggestive photo of the monkey with the football... lol



No comments:

Post a Comment