Altruism for the masses

I just read the definition of Altruism and realized it is the word that describes what I spoke about in one of my earlier posts. About giving without need for reward or recognition. Giving for the sake of giving and not expecting anything in return. It is the exact opposite of selfishness... And man I just realized we don't use that word enough!!! So we should all work together to get that word back into the main stream language so it is as familiar a term to everyone as the word "selfish".